Who Should Attend:

• Event Managers, Coordinators & Planners
• Marketing & PR Professionals who are seeking to excel in event management
• Professionals from middle to top management

Course Objectives

• The job description of an events personnel and their key roles and responsibilities
• A clear understanding of what to expect while managing events
• Understanding what event management is all about – from planning till the execution phase
• How to plan for emergencies and difficult situations
• Time management skills required to meet deadlines and organise efficiently
• Tap your creative side; study, analyse and approve the best possible layout
• The importance of working with and managing teams.

What will you gain?

• Plan, budget and execute events impeccably
• Handle pressing situations and get a better grasp on time management skills
• Manage event budgets and create post-event reports for marketing analysis.

Course Content

• What is Event Management?
• Who is an event manager?
• Stakeholders involved
• Types of events
• Life-cycle of managing events
• Pre-Event Specifications
  • How to plan?
  • Different phases
  • Cost-wise feasibility
  • Submitting the proposal
  • Budgeting
  • Integrated Marketing Communication
  • Legal Aspect – Permits, Sponsorships and Licenses

• Event Site and Location
• Agenda – programme details and specs
• Handling the guest list
• Important aspects that cannot be avoided – Safety Measures
• Sponsors and benefactors
• Post Event Analysis
  • Briefing
  • Assessment Reports
  • Feedback from the Sponsors
• Wrapping up.