Business Communication

Advanced Business Writing

In-House Programmes

What's so different about this programme?

Public Programme Dates & Schedule

Doha: 4-6 Feb'18, 1-3 May'18, 9-11 Oct'18
Duration:3 Days
Fees: QAR 6850

Who Should Attend:

  • Managers & Supervisors
  • Team Leaders & Team Members
  • Admin Employees
  • Professionals who work on business documents

What will you gain?

  • Analyze your audience and tailor the content to their specific needs.
  • Gather data efficiently and select the relevant information for your readers.
  • Use best practice in structuring your document.
  • Choose words that support your message and don’t distract your reader.
  • Assess the best places to use graphics, and choose the right image to support your content.
  • Edit your draft for maximum impact.
 The course is divided into three levels for the trainee who has no previous training in the topic. Other more experienced trainees can start from intermediate or advanced levels

Course Content

  1. Basics of communication
    • The communication study
    • Written words and special considerations
  1. Attributes of Technical Communication
    • Technical Subject
    • Purpose and Objective
    • Conveys information/facts/data
    • Impersonal, Conscience, and directed
    • Style and format
    • References
    • Readability
  1. Define the Audience / Recipients
    • Determining your audience
    • Familiarity
    • Education level
    • Cultural background
    • Receptiveness
    • Document purpose
    • Audience Types and Level of Expertise
      • Writing for Experts
      • Writing for Technicians
      • Writing for Managers
      • Writing for a Mixed Audience
  1. Establish Your Purpose and the Delivery Medium
    • Introducing possible purposes
    • Determining your purpose
    • Choosing the medium
      • Different layout options
      • Printed documents
      • Electronic Documents
  1. Organize the Structure
    • Planning your writing
    • Develop a timeline
    • Create a statement of purpose
    • Decide on an organizational style
    • Compose an outline
    • Draft the document
      • The Business language basics
      • Short and precise
      • Punctuation
      • Passive and active voices
      • Spelling
      • Other grammatical considerations
  Intermediate level: Outline  
  1. Revision of Business Writing Basic
    • Main Characteristics of Business Writing
    • The title
    • The Readers
    • The target
    • The method
  1. Illustrations, Visual Aids and statistical presentation
    • Why do we use Illustrations
    • Illustration types
    • Guidelines for choosing and using Illustrations
    • A view of using of Statistics in technical documents
    • Numbers representation in business writing
    • Basics of using photos in writing communication
  1. Attitudes in writing:
    • Assertive versus Aggressive and Passive
    • Constructive Disagreement
    • Positive and negative words
  1. Document Options
    • Spectrum of documents in business
    • Document life expectancy
  1. Writing E-mails
    • Special considerations for emails
    • The power of Subject field
    • The recipients
    • Attachments
    • Organizational tools for your inbox
 Advanced Level Outline  
  1. Revision of Business Writing Basic
    • Main Characteristics of Business Writing
    • The title
    • The Readers
    • The target
    • The method
    • The language
    • The attitudes
    • Illustrations
  1. Special documents considerations and examples
    • RFIs
    • RFPs
    • Proposals
    • Evaluation of Proposals
    • Performance appraisal
    • Situational analysis
    • Annual report
    • Advertisement / Announcement
    • Complaints / escalations
    • Abstract
    • Executive summary
  1. Meeting Management and documentation
    • The matrix of meeting management
    • Minutes of meeting
    • The follow-up
  1. Document preparation check list
    • What is a checklist
    • Check list for Business writing
    • Creating a specific style for your organization
  1. Document evaluation / development exercises
    • Mini project for a business document development
 General and very useful notes    

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