Who Should Attend:

• Entrepreneurs
• Bank Staff – Middle & Senior Management

Course Objectives

• To help participants gain the essential skills required to prepare and analyse different components of the Action Plan from Marketing, Operations and Finance point of view
• To train participants in assessing their ability to develop an entrepreneurial mindset and understand how each department.

What will you gain?

• Understand the meaning of SME and the way to develop an efficient business plan
• Develop a thorough Marketing Plan and how to promote your business
• Work on a comprehensive Operational Plan, Inventory matters, equipment, human resources and handle each department tasks seamlessly
• Learn how to handle your business from Finance point of view; developing financial statements  and breakeven analysis, profit/loss statements and an overall understanding of how to handle the business financially
• Write, understand and implement a complete business plan.

Course Content

• Market and Marketing for SMEs Environment
• Market Analysis and Forecast
• Identifying and Analysing your Customers
• Identifying Competitors and your Competitive Devices
• Identifying and Setting The Business Objectives
• Analysis Tools: The SWOT and the PEST
• Marketing Plan - Four Ps
• The Difference in a Marketing Plan for Services and Trading Companies

• Roles of Operation Plan in the Business Plan for SMEs
• Components of Operation Plan
• Process of Operation Plan Making
• Equipment and Inventory
• Investments and Costs
• What is Fixed Cost versus Variable Cost?
• The Human Resources plan and how it affects the Financials?
• The Operational for Services and Trading Companies

• Roles of Financial Plan in the Business Plan for SMEs
• Components of Financial Plan
• Financial Assumptions
• Financing Structure: Sources and Uses of Funds
• The Cost of Capital and Cost of Cash
• What is a Balance Sheet?
• What is an Income Statement?
• The Ratios and their Indications
• What is Cash Flow Projection, NPV and IRR?
• Solvency and Profitability
• Sensitivity and Scenario Analysis

• The Cycle of Writing
• Who to Write for and what to Write?
• What to Highlight and what are the Different Components of a Written Business Plan
• How to Write the “Executive Summary”