Leadership & Management

Managing Great Events

Throw the Perfect Event!

Public Programme

Who Should Attend:

  • Event Managers, Coordinators & Planners
  • Marketing & PR Professionals who are seeking to excel in event management
  • Professionals from middle to top management

Course Objectives

  • The job description of an events personnel and their key roles and responsibilities
  • A clear understanding of what to expect while managing events
  • Understanding what event management is all about – from planning till the execution phase
  • How to plan for emergencies and difficult situations
  • Time management skills required to meet deadlines and organise efficiently
  • Tap your creative side; study, analyse and approve the best possible layout
  • The importance of working with and managing teams.

What will you gain?

By the end of this course you will be able to:
  • Plan, budget and execute events impeccably
  • Handle pressing situations and get a better grasp on time management skills
  • Manage event budgets and create post-event reports for marketing analysis.

Course Content

Day 1
  • What is Event Management?
  • Who is an event manager?
  • Stakeholders involved
  • Types of events
  • Life-cycle of managing events
  • Pre-Event Specifications
    • How to plan?
    • Different phases
    • Cost-wise feasibility
    • Submitting the proposal
    • Budgeting
    • Integrated Marketing Communication
    • Legal Aspect – Permits, Sponsorships and Licenses
Day 2
  • Event Site and Location
  • Agenda – programme details and specs
  • Handling the guest list
  • Important aspects that cannot be avoided – Safety Measures
  • Sponsors and benefactors
  • Post Event Analysis
    • Briefing
    • Assessment Reports
    • Feedback from the Sponsors
  • Wrapping up.

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