Business Communication

Effective Business Writing

Improve your Business English, Improve your Career Prospects

Public Programme

Who Should Attend:

  • Managers & Staff who want to improve their written English communication
  • Professionals who are second language English speakers

Course Objectives

  • Understand how to write effective business documents
  • Learn concepts and tools to increase the clarity of your written communication
  • Master techniques to build rapport with readers and keep their interest
  • Understand how to keep your writing professional
  • Identify key strategies to correct common grammar, spelling and punctuation errors
  • Learn proofreading tricks to avoid typical business writing mistakes
  • Receive input on your individual project to enhance and direct future improvement.

What will you gain?

By the end of this course you will be able to: 
  • Write  concise, error-free business documents
    • Organise your documents with your readers’ interests in mind
    • Construct reader-friendly layouts to highlight important information
  • Eliminate clutter from your writing
    • Choose the most appropriate tone for your audience
    • Apply correct grammar and punctuation
    • Create sentences that grab and hold your reader’s attention
    • Ensure that key messages stand out in the body of your writing. 

Course Content

 The 9 Cs of Communication
  • Make sure that written communications are clear and well-constructed.
Business Writing Essentials
  • How to use words, sentence structure, paragraphs, English grammar, parts of speech, punctuation and capitalisation
Prewriting Techniques
  • Free writing
  • Brainstorming
  • Clustering or mapping
  • Cubing
  • Outlining
  • Recursive Process
  • Draft the body of the text
  • Use the rhetorical triangle
  • Determine voice, language level and tone
  • Organise the ideas
Proofreading and Editing
  • Search for errors both grammatical and typographical
  • Eliminate unnecessary words
  • Read text aloud
  • Revise for cohesion
Writing For Your Audience
  • Determine the target audience
  • Use language the audience will understand
  • Adopt a pleasant tone and create a positive environment in the reader’s mind
Effective Email Writing
  • Email etiquette
  • Key email language
  • Write with a positive tone and develop written rapport
  • Practical guidelines for organisation of content and style
Reports That Work
  • Overcome writers block
  • Elements that enhance the image of the writer and the organisation
  • The four stage method of report writing
  • Plan and prepare more effective reports
  • Report structure, logical flow and professional look
  • Visual support materials
  • Writing an effective report summary.

Our Clients



Company Brochure
Company Brochure
Public Calendar
Public Calendar
Nationals Development
Nationals Development English


Arabic Profile
Arabic Profile
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