Marketing PR & Sales

Digital & Social Media Marketing

An Insight on how Social Media Works for Your Business!


Who Should Attend:

  • Marketing Professionals seeking an insight to Digital Marketing
  • Traditional Marketing Professionals who are looking to progress in their careers and enter the online world of marketing
  • Small & Medium Business owners looking to grow their business
  • Sales Professionals
  • Students or fresh graduates looking for a suitable job opportunity in this field
  • Any/all employees responsible for developing company’s online strategy

Course Objectives

  • Overview of Digital Marketing and Social Media
  • Introduction to Social Media – Understand Social Media Marketing and how to execute a smart and effective campaign to raise awareness through various social media and digital marketing platforms
  • Exploring Content Marketing & Social Media - Significance of Content Marketing and how this can be used to increase reach within your target market
  • Recognize various channels and activities necessary to plan, implement and manage a practical digital marketing strategy for your business
  • Relate your Online Marketing Goals to your company goals to in order to keep the Digital Plan in-line with the strategic plan of your company
  • Know-how of analyzing online data, social media and online marketing, SEO, mobile solutions and develop skill-set to understand the dynamics of how online marketing works
  • Focus on Practical SEO – Lead Generation through Search Engine Optimization using Google and related analytical tools
  • An overview of Social Media interaction techniques and important platforms used to promote your organisation.

What will you gain?

By the end of this course you will be able to: 
  • Understand the basics of Social Media Marketing Landscape and develop a powerful business model that is friendly to your corporate needs, internal and external stakeholders
  • Understand why Social Media is important for your business and lead generation
  • Map a Social Media Strategy for your company
  • Make use of the tools and tactics required to execute the marketing strategy within your business scope
  • Use Social Media tools within your department/business from a practical point of view
  • Recognize the latest and most popular social media platforms that will impact your business
  • Identify new avenues that can be tapped through various online channels.

Course Content

Overview of Digital Marketing and Social Media 
  • What is Digital Marketing?
  • The Digital Marketing Landscape & Trends
  • Fundamentals of Digital Marketing
  • Digital Marketing Campaigns
  • Digital Marketing Frameworks to include RACE Framework
  • Introduction to Social Media
  • Social Media Platforms for Business
  • Introduction to Content Marketing
  • Online Reputation.
  Focus on Practical SEO 
  • Introduction to SEO
  • On and Off Page SEO
  • SEO Tools
  • Digital Marketing Case Studies.
  • The Big 3 Facebook | Twitter | LinkedIn | Instagram + Live Streaming
  • Content Marketing & Social Media
  • Analytics & Social Media Monitoring - When you need to look and listen to the data
  • Content Marketing Tools
  • Lead Generation on Social Media.

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