Who Should Attend:

• Marketing Professionals seeking an insight to Digital Marketing
• Traditional Marketing Professionals who are looking to progress in their careers and enter the online world of marketing
• Small & Medium Business owners looking to grow their business
• Sales Professionals
• Students or fresh graduates looking for a suitable job opportunity in this field
• Any/all employees responsible for developing company’s online strategy

Course Objectives

• Overview of Digital Marketing and Social Media
• Introduction to Social Media – Understand Social Media Marketing and how to execute a smart and effective campaign to raise awareness through various social media and digital marketing platforms
• Exploring Content Marketing & Social Media - Significance of Content Marketing and how this can be used to increase reach within your target market
• Recognize various channels and activities necessary to plan, implement and manage a practical digital marketing strategy for your business
• Relate your Online Marketing Goals to your company goals to in order to keep the Digital Plan in-line with the strategic plan of your company
• Know-how of analyzing online data, social media and online marketing, SEO, mobile solutions and develop skill-set to understand the dynamics of how online marketing works
• Focus on Practical SEO – Lead Generation through Search Engine Optimization using Google and related analytical tools
• An overview of Social Media interaction techniques and important platforms used to promote your organisation.

What will you gain?

• Understand the basics of Social Media Marketing Landscape and develop a powerful business model that is friendly to your corporate needs, internal and external stakeholders
• Understand why Social Media is important for your business and lead generation
• Map a Social Media Strategy for your company
• Make use of the tools and tactics required to execute the marketing strategy within your business scope
• Use Social Media tools within your department/business from a practical point of view
• Recognize the latest and most popular social media platforms that will impact your business
• Identify new avenues that can be tapped through various online channels.

Course Content

• What is Digital Marketing?
• The Digital Marketing Landscape & Trends
• Fundamentals of Digital Marketing
• Digital Marketing Campaigns
• Digital Marketing Frameworks to include RACE Framework
• Introduction to Social Media
• Social Media Platforms for Business
• Introduction to Content Marketing
• Online Reputation.

• Introduction to SEO
• On and Off Page SEO
• SEO Tools
• Digital Marketing Case Studies.
• The Big 3 Facebook | Twitter | LinkedIn | Instagram + Live Streaming
• Content Marketing & Social Media
• Analytics & Social Media Monitoring - When you need to look and listen to the data
• Content Marketing Tools
• Lead Generation on Social Media.